Your brand isn’t just what you sell — it’s how people feel when they experience it.
That’s why I don’t just post content.
That’s why I don’t just post content.
What I help with...
1. Clarity & Insight
Brand clarity, audience research, performance data, and business context inform every decision.
2. Strategy
Clear goals, channel prioritization, messaging frameworks, and success metrics.
3. Execution & Optimization
Creative systems designed to scale, iterate, and improve based on real results.
Creative systems designed to scale, iterate, and improve based on real results.
Case Study: Breakside Campaign
The Challenge
Breakside needed to increase digital engagement and modernize its content approach across social channels, without increasing production complexity or budget.
Breakside needed to increase digital engagement and modernize its content approach across social channels, without increasing production complexity or budget.
The Strategy
I developed a campaign-driven content system focused on stronger storytelling, consistent visual direction, and platform-native video formats. The goal was to improve audience engagement by prioritizing content people would actually watch and share.
I developed a campaign-driven content system focused on stronger storytelling, consistent visual direction, and platform-native video formats. The goal was to improve audience engagement by prioritizing content people would actually watch and share.
The Execution
Led creative direction and production for a multi-week content campaign
Designed a repeatable content framework to increase output efficiency
Optimized videos for social-first performance and attention retention
Aligned brand storytelling with audience behavior and platform norms.
The Result
400% increase in average video views during the campaign period
Noticeable lift in audience engagement and interaction across channels
Established a scalable content system Breakside could continue using beyond the campaign.
KPIs influenced by the campaign:
Average video views, engagement rate, shares, view retention, and reach beyond existing followers. High-performing organic content also drove increased profile activity and informed paid amplification decisions.
Average video views, engagement rate, shares, view retention, and reach beyond existing followers. High-performing organic content also drove increased profile activity and informed paid amplification decisions.
Why It Matters
This campaign proved that a strategic shift in creative direction and distribution can significantly increase engagement without increasing spend.
This campaign proved that a strategic shift in creative direction and distribution can significantly increase engagement without increasing spend.
How I Measure Success
Marketing Strategy & Leadership
• Campaign planning tied to business goals
• Audience segmentation and message testing
• Cross-channel strategy social, email & web
• KPI definition and performance evaluation
• Budget-conscious creative decision-making
Creative Systems & Execution
• Brand systems and visual identity development
• Scalable content frameworks
• Creative direction across photo, video, and design
• Cross-functional collaboration with stakeholders
• Maintaining brand consistency at scale
If you're looking for creative strategy systems that scale, let's start a conversation!
