VitaUrth is a 100% Natural Plant-based Supplement brand.
Brand Identity/Packaging/Social Media Positioning and Marketing
Challenges:
1. How to create a new and engaging brand that stands out amongst the heavily over saturated market?
2. How to position the brand and pinpoint vital platforms to market to the right audience?
Strategy:
1. Consumer value was the key focus of the design brief.
We focused on emphasizing the 100% Natural Plant-based ingredients and color coordinating the three brands. By creating focus on the health benefits we ensure consumer interest emphasizing the value of the product for them.
2. Identify the target audience of the brand.
Then using the marketing systems process, we were able to identity the brand ethos, core mission, and culture which enabled us to strategically choose platforms that only fostered the target audience for growth and conversions.
Results:
A cohesive brand that matches the tone, goal, voice, and demographics and a mobile website that would allow the company to meet their customer's orders and needs driving growth and brand awareness.
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